NOTE: There is a more recent feature post about HE>i on THIS LINK!
If you’ve looked at more than one or two pictures of my family, no doubt you’ve noticed that all three of my boys often wear t-shirts, stickers, sunglasses, (you -name-it,) with the HE>i logo…
This brand is locally designed by a couple guys here on the North Shore of Oahu, which is really cool.
BUT, some of you have asked–what does it mean?
I know I personally saw these bumper stickers and t-shirts for many months before I figured it out.
I would quietly ponder “Heki…with a backwards ‘k‘?” I knew it was something tricky but didn’t want to voice my ignorance, for fear that I was the only one…
Until it finally clicked and I recognized: “HE>i.” “HE greater than i.” Aha! I GET IT!
In my own words…it is a way to acknowledge that “HE” (God,) is the Creator…and Holy and Perfect, and “i” humbly, am not.
The brief story of the logo, as told on their t-shirt labels, goes back to 2003 when a group of friends from the north shore of Oahu found the HE>i symbols as a clever thing to put on the main screen of their cell phone. The verse John 3:30 from the bible came to mind. “He must become greater and greater. I must become less and less.” The phrase stuck and spread quickly among their friends. It wasn’t long before demand for t-shirts and stickers (and now hats and sunglasses and on and on…) was high. You see cars all over the island with the logo on bumper stickers and now many mainlanders are catching on as well.
It’s a great conversation starter with a simple, but profound message.
So now it decorates our toys…
and of course our cars…
SO…if you want to get your hands on some cool HE>i stuff, you can go to their store in Haleiwa, Honolulu, or Newport Beach, California.
Or you can go to their online store, HERE.
Glad you stopped by and hope you’ll check out my HOME page to read my latest blog posts! 😉
You can read about my North Shore Oahu Favorite places (to eat, visit, shop, hang at the beach, etc.) HERE. I also have a list of most popular “parenting boy” posts HERE. And a recipe file here. 🙂 ALOHA!