If you’ve been in Hawaii over the past few years, then this symbol is not new to you. But if you’re like
me some people, you might have spent a good year or two quietly guessing at what in the world it means…(“HEki?” “HEdi?”…is it greek?)
I was too embarrassed to ask anyone.
Then, one day I overheard someone mention it: “HE is greater than i.”
Duh. I knew that. So obvious. I mean, I am a home school teacher, and I like, totally get MATH.
The HE>i logo is ALL OVER THE PLACE in Hawaii–on cars, t-shirts, sunglasses, and surfboards. And it is now making its way ALL OVER THE WORLD. The brand originated with a couple local North Shore Oahu guys who were playing with a screen saver on their cell phones. After punching in HE>i, the Bible verse: “He must become greater and greater, I must become less and less” came to mind, (John 3:30) and that is where it all began.
I blogged about the HE>i story two years ago, when this blog was still very new, and I’ve had a lot of people contact me since then to let me know how much they love the brand, and how they are now sporting the symbol in their own communities.
Just recently HE>i opened their first HONOLULU store, and plans for more stores are already in the works!
You can hear more of the He>i story at their website and you can order all the T-shirts, hats, and stickers that you like! 🙂
I visited the new Honolulu store and did some shopping recently.
Here’s a new design. I’m LOVING it:
These tanks come in the very coolest colors. I might have bought one in each color. You know, to support the cause. (These make great gifts guys.)
That’s it: I need another baby.
STICKERS!! Everyone is doing it!
My beautiful niece, looking so cute in her hat!
Well, friends…You’ll want to head over to the HE>i website to learn more about the brand, and do some shopping.
Thank you so much for clicking. 🙂