I don’t know about the rest of you, but I have a love/hate relationship with social media.
Really — I mostly love it. I know for me–living on an island, homeschooling four boys out in the country — some days social media is all the “social” I get. I love me some Instagram, and my Facebook community!? Well, it often feels like family! (Twitter and I are still trying to figure things out, but some relationships take time…) I am truly thankful for the chance to use social media.
But social media can also make me crazy! Just last week I was scrolling through Facebook and I was like “What the heck!? I think I’m seeing about four people’s posts here? Is no one else posting today?” So I go to that little bar in the upper left on the Facebook page and I type in one of my favorite pages to follow. And sure enough that blogger had posted several posts that day. Then I type in my Mom’s name, and my own mom had even posted. Yet Facebook didn’t show me either of them. It can sometimes feel like Facebook is standing at my front door choosing who they will let come in to visit. That’s a little creepy, right?
And the truth is: As a blogger, social media is really important. I get most of my blog visitors from Facebook, and I want to serve my Facebook community well.
Now, some of you already know it, but Facebook changes how they do things (what they put in your feed) all of the dang time. They have “algorithms” that determine this stuff. And yes, there are experts out there who hold webinars and create podcasts on all of the new algorithms and how to use social media in the best way possible for whatever you might use it for. I try to tune into this stuff occasionally, but I have kids to feed and a blog to write, and honestly, I’ve just never been a big fan of algorithms. (when did algorithm even become a part of my vocabulary anyways?!) So I can get a bit overwhelmed…
ENTER MY FRIEND, KRISTEN. Kristen Munson studies social media (and attends the webinars and listens to the podcasts!) and then blogs about it in plain and simple terms that anyone will understand. She breaks things down and tells me just enough to make sense…and not enough to make my brain blow up. (a scary thought I occasionally have.)
Since this stuff really does affect me, and (if you’re on social media at all) it affects you too, I asked Kristen to just share a brief update with all of you related to what’s going on in social media. Most importantly, I asked her to let us all know how to be sure we SEE what the heck we are interested in SEEING on Facebook and Instagram.
So here’s Kristen….
What a blessing it is for me to be a guest here on The Grommom! Monica is a very dear friend of mine (actually more like a sister) and I’m thrilled to share a couple of things I’ve learned about Social Media over the years.
I’m sure most of you are on Facebook. I am too. But with 1.6 Billion people using Facebook now, sometimes our posts can get lost and people just don’t see our updates like they used to.
You may already know that our Facebook posts need lots of interaction in order to be seen. In other words, if you put something on Facebook and not many people see it, that is probably due to the fact that there were minimal comments, likes and shares (right away at least). Facebook primarily shows all of us the people and pages that we have interacted with recently (by liking, sharing, and commenting.) But if you’ve been away from Facebook, or haven’t happened to interact with a page in a few days, then they might quit showing you the very people and pages you most like to see. (make sense?)
SO..here’s a cool trick that you can do so you don’t miss any of your favorite pages or profiles in your news feed…….
- At the top of your Facebook profile or page, click on the down pointing arrow that is next to the lock icon at the top of your page.
- Then scroll down to where it says “newsfeed preferences” and click on that.
- Click the top option where it says “Prioritize who to see first”. (the white star in the blue circle)
- You will then be given the option of choosing what profiles and pages you want to see first in your newsfeed.
- Choose Monica Swanson The Grommom. (and everyone you want to keep up with!)
- Now when you log in to your account you will see them first in your newsfeed!
You can select up to 30 people and pages but they don’t necessarily show up in the order you selected. This is a really great feature to bypass the algorithm changes (see, there’s that word again!) that has affected who we see in our news feeds based on engagement.
Instagram also made some changes, and not just to the new funky logo. They changed what you see in your newsfeed because they were concerned about the fact that most users were missing about 70% of their feeds. So what they did was ensure that Images no longer display chronologically but rather in accordance to some “proprietary algorithm”. Essentially what this means is, if you are on Instagram, you will now see images and what-not, based on what you are most likely going to appreciate with comments, likes etc. Again, it is Instagram’s attempt at pushing content that has more engagement. To get more engagement you have to have really creative content and engagement. Like with Facebook, the best way to insure you see your favorite instagram profiles in your feed is to like and comment on them regularly. (or use the old-fashioned little search bar-magnifying glass to look for your favorite feeds and visit them as you wish.)
Facebook Video: One more quick update! One thing you’ve probably noticed is that Facebook and Instagram are also really pushing video. And by video, I mean going live on Facebook as a post in your newsfeed and their newest feature, leaving video comments. You might be surprised to know that on Facebook there are 100 million hours of video being watched PER DAY! Crazy right? So Facebook is capitalizing on the fact that video is hot and they are pushing video to the top of the news feed. So, if you’ve got the guts (like I know you do) you can go for some video. It actually is way easier than it sounds and you can totally do it live on your mobile device too. After you’ve gone live it will remain on your profile or page for others to view.
Live Facebook is not just for bloggers or businesses either! Remember the Chewbacca Mom who recently became overnight-famous after her Live Facebook video–inside her car!
Thank you Kristen for the updates and helpful tips!
Friends! If you are interested in keeping up with what’s happening in social media, you really ought to subscribe to Kristen’s blog, where she keeps her readers informed! Also keep up with Kristen on Twitter, and Facebook too!
Friends, it is your turn! We’d love to hear from you about social media! Where do you hang out on social media? Do you love Facebook? Instagram? Twitter? Something completely different? What frustrates or confuses you? Do you have any questions are topics you’d like us to cover in future posts? Please share in comments!
If you found this helpful or informative I hope you’ll use the social media share buttons to share it with your friends! Mahalo!